SOLIDEX — Brand Identity & Web Design
Full brand identity system and website design for SOLIDEX — the upcoming rebranded identity of Enter Engineering Group, Central Asia's largest EPC contractor with $1.5B+ in delivered projects.
The Challenge
SOLIDEX is not a startup. It's the civil construction arm of Enter Engineering Group — Central Asia's largest EPC contractor — now separated into an independent company in 2025. The scale is real: 32 completed projects, $1.5B+ in total value, 2,500+ professionals, 350+ specialized vehicles.
But the brand didn't exist yet.
When the project came in, there was one file: a PNG logo. No color system. No typography. No guidelines. No digital presence. The task was to build everything around it — and make it look like it had always been there.
Only a PNG logo provided — no brand system, no guidelines
New independent company with no existing visual identity
Website needed to communicate institutional scale and credibility
Multiple collateral items required across print and digital
Dark and light mode required for the website
The Approach & Result
The project ran in two phases. First came the website — designed in one month across 7 pages: Home, About, Services, Projects, News, News Detail, and Contacts. Then the brand identity system, completed by mid-April.
Brand Identity — built from a single logo
Starting with only the provided logo mark, I developed a complete visual system:
Color palette — Solid Black
#111111, Progress Orange#E84E10, Graphite Gray#383836, Neutral Silver#B8B8BF, Pure White — each with RGB, HEX, and CMYK valuesTypography — Raleway as the primary typeface, with full usage rules across 9 weights
Iconography — custom icon set covering 60+ icons for digital and print use
Favicon — adapted from the logo mark for browser and app contexts
Brand collateral — business cards, envelopes, tote bags, t-shirts, corporate letterhead, pens, and full workwear uniform
Web Design — 7 pages, dark & light mode
The website was designed to match the scale and ambition of the company. Bold typography, strong hero sections, clean structure — built to serve both B2B partners and institutional stakeholders.
Home — hero with brand slogan, stats (32 projects, $1.5B+, 2,500+ team), services, projects carousel, partners, gallery
About — company history timeline from 2012 to 2025, mission, experience, awards
Services — architectural design, turnkey construction, project management, 3D visualization
Projects — filterable portfolio by category (Residential, Commercial, Institutional)
News — paginated article listing with featured imagery
Contacts — full contact page with form, map, and business hours
404 — custom error page with on-brand messaging
Both light and dark versions were designed and delivered for every page.
"We came in with just a logo file and a vision. Abduqodir built everything else — the full brand system, guidelines, collateral, and the entire website. The result matched the scale of the company we are. Professional, fast, and exactly on brand."
Sabina (Elmira) Bekmurodova · Information Policy Advisor, ERIELL Group
Enter Engineering Group (SOLIDEX)
Delivered a complete brand identity system from scratch — starting with only a PNG logo — and a full multi-page website design. The visual system covers color palette, typography, iconography, favicon, and all key brand collateral: business cards, envelopes, tote bags, t-shirts, letterhead, pens, and corporate uniform. The website design spans 7 pages with dark/light mode support, structured for a company managing $1.5B+ in civil construction projects.
